PEOPLE & PET
STORY WORLD🎮 Play
VIEN
Explore pet food ↗
PEOPLE & PET STORY WORLD

Between us
there are stories
every day.

The eager eyes at mealtime, little pawprints on walks, and ordinary precious days together. PSW celebrates every story people share with their pets.

Find their daily meal ↗Discover our story
PSW dog food 400gPSW cat food 400g
♡ YOUR
PET STORY
EVERYDAY
Together today 🐾
✧ DESIGNED WITH KOREAN EXPERTISE♡ MADE FOR EVERYDAY PET STORIES✦ PRODUCED IN VIETNAM
THE LITTLE THINGS THEY LOVE

Every daily meal,
a thoughtful choice.

Cute on the outside, thoughtfully made inside.
Meet PSW’s first everyday pet food line.

A new story is coming ✦
We are preparing treats and more pet food products.
COMING SOON · 2027
REAL PET STORIES · Our PSW friends ♡
Chun BaoA little friend with a big smile
CemberAlways excited for mealtime
Bông & MayMother and daughter poodles
✦　☾　✧
♡🐈♡🐕

THE EVERYDAY STORY

Our best days are
the ordinary ones together.

✧　✦　☾
THE STORY BEHIND PSW

When a person’s day
and a pet’s day
become one story.

People & Pet Story World.
Our name comes from the heart. Beyond making pet food, PSW wants to be part of the warm everyday moments people share with their pets.

♡ Cherish moments together
✦ Take daily nutrition seriously
☾ Designs that make you smile
PSW lifestyle concept image with a person, dog and cat

Precious days shared with people and pets.
PSW BRAND STORY

CUTE OUTSIDE. CAREFUL INSIDE.

Behind the cute design
is thoughtful expertise.

Formulated with Korean veterinary nutrition expertise and produced in Vietnam.

01

Korean expert formulation

Our products draw on Korean pet nutrition expertise, with input from a veterinary PhD graduate of Seoul National University.

02

Modern dedicated pet food facility

Developed from Korean formulations and produced at a recently established dedicated pet food factory in Vietnam. Its specialized production environment emphasizes high hygiene management practices comparable in approach to human food manufacturing.

03

Balance for everyday

We believe everyday meals matter most, so we consider balanced nutrition and practicality in every product.

MEET PSW ONLINE

Our stories continue
online, too.

Find our products on Shopee, join us on TikTok LIVE,
and follow our everyday moments on Facebook and Instagram.

🛍️

Shopee · Store

Find PSW at our official Shopee store and Korean Pavilion. Browse and order conveniently.

Visit Shopee store ↗
📱

TikTok · Live

Daily livestreams and short videos from the PSW team. Discover products and fun stories.

Visit official TikTok ↗
Notebook with hearts, pawprints, and a pink pen

Facebook · Community

PSW news and adorable pet moments. Share everyday stories of people and pets.

Visit PSW Facebook ↗
📸

Instagram · Photos

Adorable pet photos and new PSW stories. Share everyday moments with us on Instagram.

Visit PSW Instagram ↗
✦ ☾ ✧
COMING STORIES

In the next chapter,
what stories await?

A little whimsical, a little playful.
We will be back with new treats, food, and collectible packaging.

A NEW CHAPTER IS COMING · JANUARY 2027

January 2027,
PSW treats are coming.

We are preparing charming new packaging. Designs and product details will be unveiled at launch.

PET LIFE JOURNAL

Little tips for
everyday life together.

PSW shares practical feeding, nutrition, and care tips for dog and cat owners.

🥣
DOG & CAT · FEEDING

Switching pet food?
Why go slowly?

Sudden diet changes can upset digestion. Give your pet time to adjust.

Read feeding tips

Mix in a little new food and increase it gradually over 7–14 days. Sensitive pets may need longer. Consult a veterinarian for persistent vomiting or diarrhea.

Source: VCA Animal Hospitals

🐈
CAT · HYDRATION

Is your cat
drinking enough water?

Hydration is important to a cat’s everyday health.

Read care tips

Keep fresh water available and place bowls in several spots. Wet food or adding water may help in some cases. Seek veterinary advice if drinking changes suddenly.

Source: Cornell Feline Health Center

🐕
DOG & CAT · NUTRITION

Choosing pet food?
What should you check?

Check life stage, nutrition, and manufacturer information—not just marketing claims.

Read selection tips

Check whether food is complete or supplemental, appropriate for your pet’s age and condition, and backed by clear nutrition and manufacturer information. Special diets require veterinary advice.

Source: WSAVA food selection guide

QUESTIONS & ANSWERS

Questions about
PSW.

Answers to common questions before purchasing PSW products.

Where is PSW pet food formulated and produced?

Formulated with Korean expertise and produced at a dedicated facility in Vietnam. Please check each product package for specific details.

What does “ALL STAGE” mean?

The product is marketed for all life stages. Young, pregnant, nursing, or ill pets may have different needs; check the label and consult a veterinarian when necessary.

How should I switch to PSW?

Mix PSW into the previous food and increase over 7–14 days while watching digestion and stools.

Does PSW support hairball or urinary health in cats?

PSW cat food packaging describes hairball-management features. Frequent vomiting, blood in urine, or trouble urinating may indicate illness and require veterinary care.

What is the shelf life and how should I store it?

Check manufacturing and expiry dates on the package. Previous guidance indicated around 18 months, but the actual product label takes precedence. Reseal after opening and avoid heat, humidity, and direct sunlight.

Where can I buy PSW?

PSW mainly sells through Shopee and TikTok. Use the product buttons or official channel links above.

OUR PARTNERS & NETWORK · Partners and network
AgRich GlobalOfficial website ↗DANFORTH VietnamOfficial website ↗Pet Like ParkOfficial website ↗Youth Market VietnamFacebook page ↗KECCKorean e-commerce association ↗
Illustrative veterinary expert portrait, not an actual photo of Dr. Kim
BRAND CONCEPT ILLUSTRATION
THE EXPERT BEHIND OUR FORMULA

Veterinary expertise
behind PSW nutrition,
Dr. Kim Sung-ho

Veterinary PhD, Seoul National UniversityCEO, G Biotech · AgRich Global pet business company

Dr. Kim Sung-ho oversees PSW food formulation, applying Korean veterinary expertise to everyday pet nutrition.

Read Dr. Kim interview ↗
Illustrated portrait of CEO Lim
CEO Lim · KECC vice chair, sometimes on PSW TikTok LIVE ♡

CEO Lim serves as vice chair of KECC, the Korean e-commerce business association under KOCHAM Vietnam. She also occasionally joins the PSW team on TikTok LIVE to connect directly with customers. PSW is available through online channels including Shopee’s Korean Pavilion.

PARTNER WITH PSW

Dealer & wholesale inquiries

Interested in becoming a PSW dealer or wholesale partner? Get in touch with our team.

☎ 0912 779 458✉ longle.psw@gmail.com⌖ Sophie Building, Ho Chi Minh City · Map ↗